The social media platforms are excellent for business owners to introduce, or reinvent their brand to the public. So reinvent your “Brand”, with a social media campaign, and bring your brand to life.

  Most businesses launch advertising campaigns when the business begin to stagnate. Studying social trending by using social media, is the now and the future of forward thinking businesses.

   From a cultural perspective, the social media campaign for “Branding”, is an excellent forum to pinpoint the target group for business. The voices of the unheard audience are heard across the social media culture landscape, using your platform from culture to culture, and promoting your brand in the process. 

   For the consumer, the use of the social media platform is revolutionary, because it enables one to share their views, photos / videos, life styles, likes, dislikes, news, and personal opinions on a variety of issues never discussed on mainstream media. A message is conveyed  by the type of content your visitors  indulge in.  Proper intel and interpretation will help construct your “Branding”  campaign.  The author Lind, R. A. (2010)   mentions, “The media content we use is part of our popular culture, and it say’s a great deal about our world.”(p.108)

The new business owner on his blog, or other social media platforms, can gather helpful hints from groups who visit their site. The user’s photos, videos, and comments, are all feedback for the campaign. Once interpreted, the information can be utilized to retool the site, adjust the Brand, and pinpoint the target audience. These statistics are there for understanding, what days the site are visited, and who took time to comment or follow.

   This construct for Branding on social media, has morph into a Social Media paradise for business owners. The users, business owners and their brands, have all found a voice on social media, where they can communicate with others about their social and buying trends. By using the comments selection, it enables users to engage in business/social discussions, which could improve any organization.

    So once again, social media is a growing tool for the business professionals, where one can display his brand or launch a “Branding” campaign to reinvent and promote new services. If you are start up with a new Brand, one can sample social media and user reactions to your new brand, much like advertisers are tracking user behaviors to better understand consumer reactions, providing needed information to develop new products, and launch new customer services campaigns.


Lind, R. A. (2010). Race/gender/class/media 3.0: Considering diversity across audiences, content, and producers (3rd ed.). Boston, MA: Pearson.

Fortenberry, T. H. (2016). What is the Role of Social Media- You and Your New Brand , NLU Communications 205 https://tobiasfortenberry.wordpress.com/?p=48&preview=true

The Public-The Media &The Duty of Care

The Public – The Media & The Duty of Care

Hello everyone,

 I have chosen to discuss on this module’s topic The Media and Society, which is  taken from our course of additional reading resources. This is a TED Talks video entitled, Does the media have a duty to care? The source TED Talks is a collection of video’s with discussions on an array of topics,  with the focus on learning and the sharing of ideas.


One facet of the TED talks mission is to spread ideas. The organization encourage’s people to think about the world in which they live. They engage the public through an alternative media format of video conference, with an array of major issues from technology, entertainment, science, business issues and a plethora of other topics. Their live audience is taped, and the public can view the video conference with interactive online reading of the text.

The public has no real voice within this fragment of an informed global community. Normally during the conference there’s  no dialog between audience and the speaker, someone speaks and the audience listens. Within this Public Sphere, the publics options  are to ponder or react to the information from the discussion. However, one can absorb the information and use it for action or further discourse.

This segment speaks to Journalist, media specialist, bloggers and all who disseminate information. The speaker David Puttnam touches on a major concern about journalism. Within society, the public who digest information from various media mediums are a captive audience, who rely on the information as trusted sources. Dr Puttnam highlights, maybe because of the growing number of alternative media source’s, some of the media has become untrusted, and deemed unfiltered journalism. He mentions there are some true journalist, who write responsibly and are in search of the truth and report facts. However, when pen is in hand, there is a potential of harm, whether intentional or not. Thus rising the question of, does the media have a duty of care?

My summation of his conference is yes, all who use the media as a medium to disclose anything, have the duty to care about any potential harm to the public. Direct from his message David Puttnam nicely sums it up,”if it’s not true don’t say it, if it’s not right don’t do it.”