The social media platforms are excellent for business owners to introduce, or reinvent their brand to the public. So reinvent your “Brand”, with a social media campaign, and bring your brand to life.

  Most businesses launch advertising campaigns when the business begin to stagnate. Studying social trending by using social media, is the now and the future of forward thinking businesses.

   From a cultural perspective, the social media campaign for “Branding”, is an excellent forum to pinpoint the target group for business. The voices of the unheard audience are heard across the social media culture landscape, using your platform from culture to culture, and promoting your brand in the process. 

   For the consumer, the use of the social media platform is revolutionary, because it enables one to share their views, photos / videos, life styles, likes, dislikes, news, and personal opinions on a variety of issues never discussed on mainstream media. A message is conveyed  by the type of content your visitors  indulge in.  Proper intel and interpretation will help construct your “Branding”  campaign.  The author Lind, R. A. (2010)   mentions, “The media content we use is part of our popular culture, and it say’s a great deal about our world.”(p.108)

The new business owner on his blog, or other social media platforms, can gather helpful hints from groups who visit their site. The user’s photos, videos, and comments, are all feedback for the campaign. Once interpreted, the information can be utilized to retool the site, adjust the Brand, and pinpoint the target audience. These statistics are there for understanding, what days the site are visited, and who took time to comment or follow.

   This construct for Branding on social media, has morph into a Social Media paradise for business owners. The users, business owners and their brands, have all found a voice on social media, where they can communicate with others about their social and buying trends. By using the comments selection, it enables users to engage in business/social discussions, which could improve any organization.

    So once again, social media is a growing tool for the business professionals, where one can display his brand or launch a “Branding” campaign to reinvent and promote new services. If you are start up with a new Brand, one can sample social media and user reactions to your new brand, much like advertisers are tracking user behaviors to better understand consumer reactions, providing needed information to develop new products, and launch new customer services campaigns.


Lind, R. A. (2010). Race/gender/class/media 3.0: Considering diversity across audiences, content, and producers (3rd ed.). Boston, MA: Pearson.

Fortenberry, T. H. (2016). What is the Role of Social Media- You and Your New Brand , NLU Communications 205 https://tobiasfortenberry.wordpress.com/?p=48&preview=true


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